Why Florissant Is a Strong Rental Investment Market
Why I Like Investing in Florissant, Missouri 🏡📈
Florissant is one of my favorite under-the-radar areas for rental investing in the St. Louis metro. It checks a lot of boxes for buy-and-hold investors who want solid numbers without unnecessary headaches.
Rental-Friendly Housing Stock 🔑
Homes in Florissant are generally newer than city properties and often sit on larger lots. There’s a strong mix of ranch-style homes, which tend to attract families and long-term tenants. It’s also easier to find 3–4 bedroom layouts here, which helps push rents higher and keeps turnover lower.
Numbers That Make Sense 💰
Florissant is very realistic for investors targeting the 1% rule.
Purchase prices: ~$125k–$175k
Rents: ~$1,400–$2,000/month
That combination allows for solid cash flow while still leaving room for appreciation.
Steady Appreciation & Demand 📊
This isn’t a hype market—and that’s a positive. Appreciation has been steady and reliable, supported by stable neighborhoods, strong rental demand, and a high level of owner occupancy.
Schools, Demographics & Amenities 👨👩👧👦
The school district is a solid mid-grade for the area—good enough to attract family renters without inflating prices. Florissant is also diverse and well-balanced demographically, which supports consistent tenant demand. You get the best of both worlds with big box stores 🏬 and local mom-and-pop businesses ☕.
A Few Trade-Offs ⚠️
Some homes are slab-on-grade with no basements, which can be less desirable for resale—but often easier from a maintenance and management standpoint. Florissant is also farther north in the county, so it’s not close to city nightlife 🌆, but most renters here value space, affordability, and quiet streets more than proximity to downtown.
Bottom Line ✅
Florissant offers strong cash flow potential, solid appreciation, and renter-friendly housing stock. For investors looking to scale a practical, low-drama rental portfolio, this area continues to be a smart play in the St. Louis market.
Written by Ben Dao (St. Louis Real Estate Ninja)
